Carl & Larry Rosenbaum

Hailing from the north side of Chicago, Carl and Larry Rosenbaum are two brothers who had an idea and an abundance of gumption to make it in the record business. Their passion, drive, creativity (and sometimes naivety) led to The Flip Side becoming Chicago’s premiere record store chain. From that chain came a concert arm that produced some of Chicago’s most memorable concerts including 1977’s Super Bowl of Rock shows at Soldier Field and The Who at the International Amphitheatre in 1979. Both proud husbands, fathers, grandfathers, and great grandfathers, Carl and Larry Rosenbaum may be retired now, but from 1968 until 1995 they brought rock and roll to life for millions of Chicago music fans. (Larry on the left, Carl on the right)