PRESS RELEASE
For Immediate Release
The Flip Side: Where Chicago Rocked
Birthed by Chicago natives Carl and Larry Rosenbaum, “The Flip Side” grew from an idea into a record store and then into a chain. Somewhere along the way, those stores sprouted an entire second identity as Chicago’s premier concert promoter, putting on some of the biggest rock shows Chicago saw in the ‘70s and ‘80s, including 1977’s Super Bowl of Rock at Soldier Field and The Who at the International Amphitheatre in 1979. In so many ways, Flip Side defined music for hundreds of thousands of Chicagoland music fans.
The Flip Side: Where Chicago Rocked takes you through the lifespans of both the record store chain as well as the concert business. It was a great time in Chicago and an even better time in rock and roll. The stories will put a smile on your face, and the many incredible photos will transport you back in time.
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Carl and Larry Rosenbaum are two brothers who had an idea and an abundance of gumption to make it in the record business. Their passion, drive, creativity (and sometimes naivety) led to The Flip Side becoming Chicago’s premiere record store chain and concert arm. Both proud husbands, fathers, grandfathers, and great grandfathers, Carl and Larry Rosenbaum may be retired now, but from 1968 until 1995 they brought rock and roll to life for millions of Chicago music fans. This is their first book.
It was co-written by Ken Churilla. Ken is a 35+ year journalist with three books to his credit. In addition to The Flip Side: Where Chicago Rocked (Eckhartz Press), Ken co-authored the Chicago Writer’s Association ‘Book of the Year’ finalist Doin’ The Cruise: A Lifetime in Radio and Rock & Roll (Eckhartz Press) as well as No One Said It Would Be Easy: A Husband’s Journey Through His Wife’s Battle With Breast Cancer (Dunham Books) .
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Eckhartz Press is a boutique Chicago publishing company that has published over 100 books from notable Chicagoans, including media personalities John Records Landecker, Mitch Michaels, Bobby Skafish, Chet Coppock, Rich King, Joel Daly, Dan McNeil, Dobie Maxwell, Chuck Swirsky, and Rick Kaempfer, as well as award winning playwrights Vicki Quade, Tim Clue and Spike Manton, Daily Herald columnists Jim Baumann and Jim Slusher, Chicago Literary Hall of Fame founder Donald G. Evans, and Chicago Writers Association president Randy Richardson. 13 of their books have been finalists for Chicago’s Book of the Year (CWA).
To Arrange a Book Signing or Media Interview, Contact:
Rick Kaempfer/rick@eckhartzpress.com/847-508-8867
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