Cheese Head Book Brigade Special

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Celebrate June Dairy Month with two great books from Wisconsin’s very own, Dobie Maxwell and Kipper McGee. For $29.50 you’ll get:

Monkey in the Middle, Dobie Maxwell

For years Dobie Maxwell has been told that his incredible life story should be a book. This is it. Dobie was born in Milwaukee, to a biker father and drug abusing mother. When he was only five months old, his mother abandoned him and his two older siblings. Dobie was separated from his siblings and sent to be raised by his paternal grandparents. It was there, in his grandparents’ neighborhood, that Dobie befriended another societal misfit. The two became best friends.

Years later as Dobie pursued his dream as a professional comedian and radio personality, that same “friend” robbed a local bank. He used Dobie as his unknowing getaway driver as they took a cross country trip to Las Vegas in a rental car in Dobie’s name. The same friend robbed the same bank again two years later. This time he did it disguised as a Gorilla Gram–a robbery so audacious it made all the local television news programs. Who would have done such a thing? Law enforcement thought it just might be the work of a comedian, and all trails led to Dobie.

Dobie was dragged into the story against his will, and eventually had to make the excruciating choice of either testifying against his life-long friend in court or going to prison for crimes he did not commit.

Monkey in the Middle is hilarious, tragic, joyous, dark, and smart. In short, it’s just like the real life narrator of the story; Dobie Maxwell himself.

and

Brandwidth, Kipper McGee

Will broadcasting exist in 2025? How about YOUR brand?

As in the past, rapidly evolving technologies are bound to produce winners and losers. The question: WHO will they be?

In BrandWIDTH: How Big Broadcasting is Missing the MEDIAmorphosis, veteran broadcaster and new media pioneer Kipper McGee explores why the top broadcast players are facing financial Armageddon and what unencumbered brands (whether broadcast groups, stations, talent or any business) can learn from their mistakes.

The writing has been on the web for decades. Now Kipper reveals common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order. And he does it with the help of a talented artist named Jessica Hagy.