Hailing from the north side of Chicago, Carl and Larry Rosenbaum are two brothers who had an idea and an abundance of gumption to make it in the record business. Their passion, drive, creativity (and sometimes naivety) led to The Flip Side becoming Chicago’s premiere record store chain. From that chain came a concert arm that produced some of Chicago’s most memorable concerts including 1977’s Super Bowl of Rock shows at Soldier Field and The Who at the International Amphitheatre in 1979. Both proud husbands, fathers, grandfathers, and great grandfathers, Carl and Larry Rosenbaum may be retired now, but from... Read More
The Flip Side
November 29, 2024
Trade Paperback
Available for pre-order now! Ships the first week of December
$20.00
The Flip Side: Where Chicago Rocked takes you through the lifespans of both the iconic Chicago record store chain as well as their concert business; a great time in Chicago and an even better time in rock and roll.
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Carl & Larry Rosenbaum
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Ken Churilla
Ken Churilla is a 35+ year journalist with three books to his credit. In addition to The Flip Side: Where Chicago Rocked (Eckhartz Press), Ken co-authored the Chicago Writer’s Association ‘Book of the Year’ finalist Doin’ The Cruise: A Lifetime in Radio and Rock & Roll (Eckhartz Press) as well as No One Said It Would Be Easy: A Husband’s Journey Through His Wife’s Battle With Breast Cancer (Dunham Books) which achieved Amazon Best Seller Rankings in the Breast Cancer category of #1 (Canada), #3 (Australia), and #7 (USA). Ken has simultaneously forged a 30-year career in music and media,... Read More
Author
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“We all have an emotional connection with two things – music and great memories of our past – and this book brings you back to both of them. On top of reminding me of some great times I spent in the record stores buying records and concert tickets, I learned a lot about the guys who put on so many of the concerts that I went to! Caught myself smiling and laughing a lot while I was reading this book. It took me right back to that night I slept out for Rush tickets! Great stuff!”
Summary
Birthed by Chicago natives Carl and Larry Rosenbaum, “The Flip Side” grew from an idea into a store and then into a chain. Somewhere along the way, those stores sprouted an entire second identity as Chicago’s premier concert promoter, putting on some of the biggest rock shows Chicago saw in the ‘70s and ‘80s.
In so many ways, Flip Side defined music for hundreds of thousands of Chicagoland music fans.
The Flip Side: Where Chicago Rocked takes you through the lifespans of both the record store chain as well as their concert business. We’ll give you a look ‘behind the counter’ and show you how everything was built, how it all lived and breathed, and we’ll share many of the fun and not-so-fun stories that took place. More than that, we’ll give you a warm look back and a chance to revisit what was a great time in Chicago and an even better time in rock and roll.
As Emerson, Lake & Palmer so famously once said, welcome back my friends to the show that never ends. We’re so glad you could attend, come inside, come inside…