Kipper McGee is an RAB Certified Digital Marketing Consultant, whose client list ranges from Fortune 500 companies like Nokia and Delta Airlines, to internet startups, broadcast networks, groups and stations. Since 2013 he has also been involved in talent management and representation. Kipper has managed and programmed such legendary, successful and award-winning radio stations as WLS/Chicago, WDBO/Orlando , KTRS/St. Louis. WMIL/Milwaukee and KBEST95/San Diego. Now as Chief Brandwidth Strategist at Kipper McGee LLC, he is a frequent speaker, panelist and presenter at national broadcast conventions and numerous group and corporate meetings. His comments, columns and articles have been published in... Read More
Cheese Head Book Brigade Special
Celebrate June Dairy Month with two great books from Wisconsin’s very own, Dobie Maxwell and Kipper McGee. For $29.50 you’ll get:
Monkey in the Middle, Dobie Maxwell
For years Dobie Maxwell has been told that his incredible life story should be a book. This is it. Dobie was born in Milwaukee, to a biker father and drug abusing mother. When he was only five months old, his mother abandoned him and his two older siblings. Dobie was separated from his siblings and sent to be raised by his paternal grandparents. It was there, in his grandparents’ neighborhood, that Dobie befriended another societal misfit. The two became best friends.
Years later as Dobie pursued his dream as a professional comedian and radio personality, that same “friend” robbed a local bank. He used Dobie as his unknowing getaway driver as they took a cross country trip to Las Vegas in a rental car in Dobie’s name. The same friend robbed the same bank again two years later. This time he did it disguised as a Gorilla Gram–a robbery so audacious it made all the local television news programs. Who would have done such a thing? Law enforcement thought it just might be the work of a comedian, and all trails led to Dobie.
Dobie was dragged into the story against his will, and eventually had to make the excruciating choice of either testifying against his life-long friend in court or going to prison for crimes he did not commit.
Monkey in the Middle is hilarious, tragic, joyous, dark, and smart. In short, it’s just like the real life narrator of the story; Dobie Maxwell himself.
Brandwidth, Kipper McGee
Will broadcasting exist in 2025? How about YOUR brand?
As in the past, rapidly evolving technologies are bound to produce winners and losers. The question: WHO will they be?
In BrandWIDTH: How Big Broadcasting is Missing the MEDIAmorphosis, veteran broadcaster and new media pioneer Kipper McGee explores why the top broadcast players are facing financial Armageddon and what unencumbered brands (whether broadcast groups, stations, talent or any business) can learn from their mistakes.
The writing has been on the web for decades. Now Kipper reveals common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order. And he does it with the help of a talented artist named Jessica Hagy.